Prior to joining LifeMoves, Aubrey has served as the CEO at Boys & Girls Clubs of North San Mateo County, where he led the agency through a period of unprecedented growth. The agency was recognized with many awards, including the South San Francisco Mayor’s Award, the Outstanding Community Service Organization Award from the Pacifica Chamber of Commerce, Club Advocacy Champion, and League of Eagles Gold Awards from Boys & Girls Clubs of America*. Aubrey was one of 15 researchers from throughout the country selected to attend the prestigious Community Fellows Program at the Massachusetts Institute of Technology. Aubrey moved to the Bay Area in 1999, accepting the ED position with Camp Fire USA, Santa Clara and Santa Cruz Counties. Aubrey then became the founding Silicon Valley Regional VP for Special Olympics Northern California & Nevada. Aubrey spent over 12 years there, eventually becoming Chief Development Officer. He then became Executive Director of Summer Search Silicon Valley, building the most diverse team throughout the national footprint of Summer Search.

A passionate proponent of diversity, equity, inclusion, and belonging, Aubrey firmly upholds that organizations with demographically diverse talent pools and leadership teams perform better. Leveraging diversity as a competitive advantage can result in greater innovation and success. Aubrey translates this conviction through ABC: Acting as an inclusive leader to ensure an inclusive culture, Building a balanced leadership pipeline by striving to recruit, retain, develop, and advance leaders of color, and Committing to catalyzing conversations and conditions that foster collaboration across demographically diverse teams.

Aubrey is a graduate of the Stanford University School of Business, Executive Program for Nonprofit Leaders and a Senior Fellow with the American Leadership Forum of Silicon Valley (Class XXXVII). Aubrey was recognized with the Paul Harris Fellows Award from the South San Francisco Rotary Club. Aubrey graduated summa cum laude with an undergraduate degree in Psychology from Hawaii Pacific University and a master’s degree in social work from the University of Hawaii.

Aubrey also serves on the Board of Directors for Santa Clara Counties Continuum of Care, Opportunity Center HDC, Inc., and HOPE (housing our people effectively) IAC (inter agency council).

*The League of Eagles Gold Awards from Boys & Girls Clubs of America is a significant milestone and accomplishment, of which only 15% or less of the 1100-member organizations of the 160-year-old national youth development organization meet.

Andrew is passionate about helping organizations fulfill their missions. In his consulting practice he is inspired by working across sectors, helping philanthropy, government agencies, and direct service organizations craft Strategic Plans, design intentional programming, assess and coach talent, and promote the importance of performance management as a cornerstone to sustainable and intended impact. Before joining VLC Andrew founded Pivot Consulting and was the Director of Impact and Learning at Tipping Point Community, a San Francisco Bay Area foundation that funds organizations in the fight against poverty and inequality. Prior to Tipping Point Andrew worked at several nationally recognized organizations, spearheading efforts to design and implement Theories of Change, replicate and scale services throughout the state of California, and lead efforts to secure and maintain funding for innovative and impactful programming. Andrew has been active in the performance management field, first as a member of Social Solutions’ National Advisory Board, and later as a part of Charity Navigator’s Advisory Panel, which was charged with helping to improve the way high-performing nonprofit organizations are evaluated and rated for excellence. Andrew is also a member of the Leap Ambassadors Community, whose members are from social, public, and private sectors, which focuses on the importance of high performance in the pursuit of lasting impact and a more just and sustainable world. Andrew lives and relaxes in Santa Cruz, enjoying the ocean as well as time with his three kids. He is passionate about art, music, and the pursuit of a great laugh.

Shannon Petrello, Chief Philanthropy Officer (CPO) of LifeMoves, is leading the development team to raise funds to end homelessness in Silicon Valley. Shannon has dedicated her career to partnering with pioneering philanthropists, volunteers, and business leaders to remove barriers to basic needs and close the Silicon Valley resource gap so our entire community can thrive.

For over 15 years, Shannon has been a development leader in Bay Area nonprofits. She started her career working for grassroots organizations as a direct service provider. Inspired by seeing the significant impact that a small group of people with shared values can have in their community, Shannon then set out to learn everything she could about building effective nonprofits. She went on to raise funds for social services, healthcare, civil liberties, arts, and education organizations across the Bay Area.

Shannon most recently served as the Campaign Director at Second Harvest of Silicon Valley, where she successfully helmed the most ambitious campaign in the organization’s history - a $150M capital campaign to expand and unify the agency’s operations. Prior to Second Harvest, Shannon served as Development Director for the Boys & Girls Clubs of the Peninsula, where she was part of a team that doubled revenue in three years to close the opportunity gap for students.

Shannon serves as Board President for the Redwood City Education Foundation. She led the evolution of their mission from equal resource distribution to students to equitable support focused on the district’s most under-resourced schools.

Shannon received her bachelor’s degree from UC Berkeley and, with a full Presidential Scholarship, earned her master’s degree in mass communication and media arts from Southern Illinois University Carbondale.

Paul Simpson, CFO of LifeMoves, is building the operational and investment strategy needed to achieve the organizations new vision of ending homelessness in Silicon Valley. And, he has the track record to do it.

Paul is an Oakland, CA. native with strong and long-term ties to the Bay Area. He is a respected executive with outstanding interpersonal and consensus-building skills, capable of leading and motivating teams to deliver superior results. Recognized as a creative and effective strategic planner, facilitator, and problem solver.

In addition to strong financial acumen, Paul brings a wealth of leadership qualities from his 20-year career in advising companies on financial strategies, acquisitions, and technology rollouts. In addition to his deep financial acumen and experience, he has extensive experience in Technology/IT/Data, fundraising, strategy, and venture investing.

His dynamic leadership style that values and promotes diversity, collaboration, accountability, and teamwork carries over from his professional to community service activities. He currently serves on the UC Santa Cruz Foundation, The Compton Community College Foundation, and E3 – Education, Excellence & Equity boards. He has previously served on The Marin Academy Board of Trustees, and UC Santa Cruz Alumni Association. He is also the Founder and COO of Silicon Valley Soldiers and Prospects on Deck. Paul’s passion is in his belief that each person has amazing potential and systems need to be designed to propel people’s brilliance.

Paul’s education experience built the foundation for his professional journey with a BA from UC Santa Cruz in Business Management Economics and an MBA from the Haas School at UC Berkeley.

Daan holds a Bachelor of Science in Health Science, with a minor in Economics.

With over ten years of frontline fundraising experience, in both the higher education and the non-profit sectors, Daan has had the experience of working firsthand with donors across all giving levels and most recently was the Senior Director of Development for Principal Gifts at San Jose State University where he built the giving program for seven-figure+ donors. His solutions-driven approach combined with a passion for working collaboratively to strengthen our community makes LifeMoves and its mission of ending homelessness a natural fit, both personally and professionally.

Daan is a Bay Area native who resides in San Jose with his wife, son, dog, and cat.

Camille got her start in the nonprofit sector in 1992 when she joined the team at the Boston Living Center, a community center for people living with HIV/AIDS. Prior to joining LifeMoves, she served as the Senior Director of Advancement Strategy at the Ms. Foundation for Women, the Vice President of Strategic Partnerships at Avenidas in Palo Alto, and the Executive Director of Random Acts of Flowers, Silicon Valley. Camille holds a Masters in Urban Planning from the Harvard Graduate School of Design and attended Oberlin College and Conservatory of Music and has an undergraduate degree in Public Affairs from Baruch College.

Rosa Cervantes, a dedicated advocate for stable housing and self-sufficiency, currently serves as the Director of Housing at LifeMoves, an organization committed to aiding households experiencing homelessness. Drawing on her extensive background in fair housing and a genuine passion for community change, Rosa works tirelessly to empower individuals and families on their journey toward a secure and stable living environment.

Before joining LifeMoves, Rosa contributed her expertise as a Fair Housing Counselor at Project Sentinel. In this role, she provided invaluable assistance and counseling, guided by a deep understanding of fair housing laws. Rosa's commitment to ensuring equal housing opportunities emerged from her early experiences in property management and her academic pursuits in Sociology.

A proud first-generation college graduate, Rosa embodies the spirit of curiosity and a relentless motivation to understand the world around her. Her belief in the transformative power of passion fuels her commitment to community change and equity. Rosa exemplifies how individual drive and dedication can make a significant impact, proving that passion truly makes a world of difference.

In her role at LifeMoves, Rosa Cervantes continues to be a beacon of hope and positive change for those facing housing insecurity. Her journey is a testament to the profound impact that compassionate leadership can have on communities and individuals striving for a brighter future.

Brian Greenberg, Ph.D. manages the LifeMoves programs. He is a licensed psychologist with over 25 years of experience developing and managing behavioral health and housing programs. Prior to his current position, Dr. Greenberg oversaw research and evaluation, adolescent services, and development for 18 years at Walden House. Brian also serves as a clinical consultant for drug treatment programming and has published articles in peer-reviewed journals concerning his work with substance abuse treatment research and housing. He received his undergraduate degree from Ohio State University and his Master’s degree and Ph.D. from the California School of Professional Psychology in Berkeley, CA.

Heather started at LifeMoves over 8 years ago as a Case Manager. She has brought guidance, direction, and enthusiasm to every site she has worked at - whether a Case Manager, Associate Program Director, or Program Director! She now serves as Director of Santa Clara County Shelters & Services. Before LifeMoves, Heather worked as a Community Support Specialist at Crider Health Center and served in the Peace Corps for two years in Belize. Heather holds a Bachelor’s degree from Augustana College and a Masters in Social Work from Washington University in St. Louis.

Jocelyn Michelsen’s work sits at the intersection of research, strategy, and talent. Jocelyn joined LifeMoves in August 2023 as Associate VP of Impact + Learning, where she’s helping unlock LifeMoves’ vision of using forward-looking data to deliver maximum positive impact to our clients. Prior to LifeMoves, she was VP of Impact at HomeRise, San Francisco’s oldest and largest provider of Permanent Supportive Housing for homeless adults and families. She brings more than fifteen years of data expertise in direct service nonprofits, NGOs, and consulting firms, including at Doctors Without Borders and the UN Population Fund. A Bay Area native, Jocelyn holds a Master’s of Public Administration from NYU, a Master’s in French from Université François Rabelais/Bowling Green State University, and Bachelor’s degrees in Political Science and French from UC Berkeley.

Hannah Sinoway is a seasoned nonprofit executive with 15+ years of dedicated experience in client services, program management, and operational leadership. Renowned for her advocacy for veterans and vulnerable populations, she has crafted impactful programs, built high-performing teams, and engaged strategically with donors, media partners, and decision-makers.
Throughout her career, Hannah has excelled in mobilizing resources, fostering partnerships, and aligning strategies with long-term goals. Her journey spans impactful roles such as professional counselor, case manager, communications expert, and Chief Services Officer. At Iraq & Afghanistan Veterans of America, Hannah served as Chief of Staff, overseeing operations and driving significant legislative victories, securing $275B in emergency healthcare and benefits legislation for 3.5M veterans. Her leadership yielded a 25% increase in operational efficiency, a 400%+ growth in digital revenue, and a 500% increase in program capacity.

With a commitment to fostering diverse teams and innovative problem-solving, Hannah has played pivotal roles in national case management programs and large-scale advocacy campaigns. Her mission-driven approach continues as the Director of Regional Outreach Initiatives at LifeMoves, where she focuses on program development, strategic planning, financial management, operations, and community relations for the agency's diverse portfolio of homeless outreach programs in San Mateo and Santa Clara Counties.

Hannah holds a Master of Science in Counselor Education from Queens College, City University of New York, and a Bachelor of Arts in Sociology from the University of California, Santa Cruz.

Eve Stoller, LCSW, joined the LifeMoves team in 2017 to build and manage its Master of Social Work (MSW) Internship Program, providing supervision and education to a large cohort of MSW students. She currently serves as the Senior Director of Clinical Services and Training, overseeing two graduate-level internship programs and the Education Department, and providing clinical support and training to program staff. Prior to joining LifeMoves, Eve was a therapist and then clinical supervisor for an evidenced-based therapeutic team addressing teenage delinquent behavior and psychiatric issues on family and systems levels. She received her undergraduate degree from UCLA and her MSW from Columbia University.

Jacob began his career with LifeMoves in 2008 as Facility Coordinator at First Step for Families. Since then, Jacob has held the role of Program Director at multiple shelter sites. Prior to his current position, Jacob held the role of Director of Impact & Learning, where he led the agency's data-related initiatives and managed cross-functional efforts to evaluate programmatic outcomes. Jacob holds a Bachelor’s degree from Quincy University in Illinois.